1999 - Tata came up with a complete Indian car called Indica. It was then followed by Indica V2, Indigo, Indigo XL, Indigo CS, Indigo Marina, Indica Vista and now Indigo Manza. Similarly after Sumo it was Sumo Victa, Sumo Grande and now Sumo Grande Mk II. Out of the box name was the Nano.
Why does Tata leverage the strength of its brand name to the fullest? Though the Indica and Indica Vista were on a different paltform, it appealed to the consumers as one and the same just because of the name identity. It could have been just Tata Vista. The same is the case with Indigo Manza and the recently launched Sumo Grande Mk II. Tata wants to reposition the Sumo as a UV for the family segment but unless it has a different identity all together starting from brand name, the objective will never be met.
I just hope Nano doesn't come as a sedan and Tata name it as Indigo Nano.
Why does Tata leverage the strength of its brand name to the fullest? Though the Indica and Indica Vista were on a different paltform, it appealed to the consumers as one and the same just because of the name identity. It could have been just Tata Vista. The same is the case with Indigo Manza and the recently launched Sumo Grande Mk II. Tata wants to reposition the Sumo as a UV for the family segment but unless it has a different identity all together starting from brand name, the objective will never be met.
I just hope Nano doesn't come as a sedan and Tata name it as Indigo Nano.
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I don think Indigo Nano seems to be a bad name at all ;)
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