GM's tough time across the globe had very little impact on its India operations. In reply to India's fastest growing small car segment, GMs second answer is here with Chevy BEAT. After the not so great success of the Matiz derived Spark, Beat has arrived. Will it take on the i10s and the A-Stars ? GMs global status had put the brand in India on a backfoot. Other than the UV segment where Tavera had a good time after Qualis was discontinued, Chevrolet, inspite of Saif and Rani Mukherjee never made a mark in the market. Or in otherwords, two of the BIG 3, Ford and GM have had a tough time till now. Though BEAT is aggressively priced its the product performance, after sales service and spares that will determine the success of GMs only hope for now.
Friday, December 4, 2009
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