Royal Enfield Classics

Royal Enfield has launched Bullet Classic 500 and 350 model motorcycles in Delhi. They are priced at 1.25 lakhs and .99 lakhs respectively. Inspite of being the manufacturers of the oldest motorcycles in the world and one of the established players in Indian Two Wheeler industry, Royal Enfield had failed to create in India what Harley Davidson had done in US. Comparing them on the 4Ps, Royal Enfield had been very conservative and submissive in its product design and technology. It was just the face lifted Bullet Electra and Machsimo along with the Thunderbird in their portfolio. Pricing was always a premium and a target consumer who buys a Royal Enfield can afford it. Promotion again being very conservative had costed the brand a lot. 'HOG' is more established than 'trip'. Lack of prominent presence in the market also had let the brand down. Hope once this prestegiously owned brand is not following the lines of Amabassador in India.