Even now Premier Padmini is referred to as Fiat here. With such a strong brand presence over these years why is Fiat still not a major player in India Automobile market? Its Fiat's Diesel technology that is present in the heart of the fastest selling Swift, Dzire and Indica Vista. Along with TATAs Fiat also sells a decent number of Grande Punto and Linea. With such a brand image set and a great technology in hand, why is Fiat still not aggressive in the market? Fiat also has the funky 500 available in India as a CBU. This is priced at Rs 15 lakhs approx inclusive of a 110% excise duty. Fiat could localise the production atleast as a CKD and compete with other global brands like Fabia, i20 and the yet to come Polo from Volkswagen. Moving out of the TATA Motors umbrella, Fiat can be an individual player for its share of the pie.
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