Revival of the Legend

Even today a hardcore biker would prefer riding a RD350 or a RX100. Both these power horses were from the stable of Yamaha, the undisputed king of the Indian roads. But then as kingdom fell, the king got lost. When global climatic crisis took peak, all two stroke bikes were slaughtered from the factories and Yamaha was nowhere to be seen. The company was just another motorcycle manufacturer on the pages with products like Crux and Libero. Lack of proper distributorships and after sales service further added to the defeat. When Bajaj introduced Pulsar, the Indian 2wheeler industry was taken to the next level. But then Bajaj enjoyed a solitary leadership in the premium segment with little resistance from HeroHonda and TVS. The King was then back with a vengeance. Yamaha strategically revived the brand name by bringing in the R1 and MT01 as CBUs. R1 was also branded by John Abraham giving the brand an addtional boost. A stripped down version of the R1 as R15 was then introduced. Technology, Design and an affordable pricing made the offer irresistable to the Indian consumer. Then followed the FZ-16, FZ-S and Fazer. These have taken the Indian biking to an all together different game. This is also backed-up by doing the homework right in setting proper service centres and spares availability. After a long break, Yamaha finally had got the formula right for the current Indian consumer.