All set for Polo

Volkswagen, currently the largest car maker in the world after acquiring Porsche, has made a clear platform for the launch of the much awaited Polo. The company had focused on the brand building activities recently. The recent series of emotional ads laid more focus on the brand and the entire product portfolio. For the first time Volkswagen had localised 80% of the parts for Polo which pre series production had started recently. This will enable the manufacturer to have a check on the pricing, who was already on a target pricing strategy. This had never been the case with Jetta or the Passat. Also the dealerships have almost been doubled in the last 5 months from 22 to 40 to ensure seamless sales and service. As an additional bonus Polo had also won the European Car of the Year award. Having the right product at the right time in the right market with the right plan VW may give other small car manufacturers a run for their money.