Hero Honda had achieved the feat of winning the Largest 2Wheeler manufacturer in the World award for 8 consecutive times. On 11-11-2009, Hero Honda created another world record of rolling out the 11th millionth splendor on road and still going strong. 15 years since its launch, the product had been the Darling of the Masses all these years. Let it be a B Com graduate from Delhi University or a owner of some paddy fields in Tamil Nadu, this product had appealed to everybody. This has easily been the most reliable product from Hero Honda and clearly reflects the attitude of the company towards their commitment to the consumers. All these years this product had been positioned as a style icon, economy bike, executive bike etc., In the recent years, there had been close to zero promotions for this product. This makes Splendor a strong example for word of mouth marketing and the level of influence of the reference groups. Hope this guy runs for many more miles before axe.
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