Why all the eggs in the same basket?

TVS had announced the launched of RTR 220cc. Again a case of squeezing the cow to the fullest. This time on the upper side. The new RTR 220cc is expected to feature ABS, a first in India. After a close to washout in the entry level and commuter segment, TVS had just decided to gain the max from its only running horse. Why cant a company who had Shoguns and Samurais, create a competitive product.

TVS should learn from Yamaha instead of following Bajaj. Other than RTR, it should bring its racing passion back in its riders. Make a new entry in the 100cc and 150cc segment. Strategically, TVS should focus more on R&D. Also TVS is typically seen as a South Indian company and is never a huge brand in the rest of India. So it should also focus on re-establishing its brand image.

TVS should ideally go back to the basics. Identify a target segment, capitalise on it and lead the market, rather than trying to find a place in all the segments.