the conFUSION is now gone...

Ford India has taken a wise decision to axe Fusion. Though the model hardly sold in the last few months, the decision had come at the right time before Figo hitting the showrooms in the first week of march. This is a wise decision because, the cars look somewhat similar from certain angles.

The biggest mistake in Fusion was its pricing. At 6.5 lakhs to 8 lakhs, there were more exciting models available in the market. And its station wagon like feel, confused the buyers and hardly drove in customers. Also Ford did not push the brand much as it did for Fiesta or Ikon. There was nothing to remember like 'The Josh Machine' or 'Go Fida'.

With the same platform and the same wheelbase as in Fiesta, the Figo is all set to go at an expected price range of 3.5 to 5 lakhs. This should be ideal for a car like this. It seems like now Ford is clear in what it is offering to the market and what it is expecting from the market. So, the conFUSION is finally gone.