Why all the eggs in the same basket?

TVS had announced the launched of RTR 220cc. Again a case of squeezing the cow to the fullest. This time on the upper side. The new RTR 220cc is expected to feature ABS, a first in India. After a close to washout in the entry level and commuter segment, TVS had just decided to gain the max from its only running horse. Why cant a company who had Shoguns and Samurais, create a competitive product.

TVS should learn from Yamaha instead of following Bajaj. Other than RTR, it should bring its racing passion back in its riders. Make a new entry in the 100cc and 150cc segment. Strategically, TVS should focus more on R&D. Also TVS is typically seen as a South Indian company and is never a huge brand in the rest of India. So it should also focus on re-establishing its brand image.

TVS should ideally go back to the basics. Identify a target segment, capitalise on it and lead the market, rather than trying to find a place in all the segments.

Is PULSAR overexposed ?

Bajaj has planned to release a sub 150cc Pulsar next year. Its expected to be a 135cc unit with the same DTSi technology. The brand Pulsar, all these years, since its introduction in 2001, from 'Definitely Male' till 'The Fastest Indian' has created an image of youth, sporty and performance. There had been a long list of product variants like the 150cc, 180cc, 200cc(phased out recently), 220cc and technology updates like DTSi, DTS-Fi and DTS-Si. But all these were in the premium segment (150cc +) where Pulsar had enjoyed an extended honeymoon period. Bringing the same brand which was appealing to youths as a style statement, into the commuter segment which is a sub 150cc category will tamper the image of the brand as a premium product. When Discover, which was in the 135cc segment, is detuned to the entry level 100cc segment, the earlier was discontinued. XCD is on the verge of getting axed. One brand which targeted a set of customers and was successful all these years is now parallely repositioned to another set of customers. The line between underexposing and overexposing a brand is very thin and Bajaj could have planned a new brand for this segment. Why squeeze a successful brand to its limits?