Renault had decided to launch its Fluence in India, a new saloon, by the end of 2010. Around Rs 12 Lakhs, this car would be positioned in the entry level premium saloons alongside Corolla, Octavia and Civic. But will this change the fortunes of Renault in India?
Renault with its Logan had already been positioned in the minds of the Indian consumers as a cheap car maker with no great R&D. Though globally it is acclaimed that Renault is a potential manufacturer, the mistakes in Logan (as discussed in the earlier post), have ruined the brand image in India. So before the launch, Renault should first make an attempt to change the perception of the brand through brand building exercises. Otherwise, the Fluence will fail to sail along.
Renault with its Logan had already been positioned in the minds of the Indian consumers as a cheap car maker with no great R&D. Though globally it is acclaimed that Renault is a potential manufacturer, the mistakes in Logan (as discussed in the earlier post), have ruined the brand image in India. So before the launch, Renault should first make an attempt to change the perception of the brand through brand building exercises. Otherwise, the Fluence will fail to sail along.
Posts
No comments:
Post a Comment