I think Yes!!!
Bajaj recently introduced the naked version of Pulsar 220. Its the same 220 engine on a discontinued P200 platform. It borrows mechanicals from carburetted P220 and the front fairing from P200. Just that the engine fairing is removed, the bike has gone a bit lighter and is expected to be better in handling and performance.
But why is Bajaj doing this? One side the brand is extended downwards (Courtesy: Pulsar 135LS). On the other side, in the premium segment, its just another cosmetic change in the form of Naked P220. Because of the tough competition from Honda and Yamaha in the premium segment and the market leader Hero Honda in the executive and commuter segment, Bajaj had pushed the panic button.
Pulsar is the only successful brand in the last 9 years. The company could not reproduce the success again in almost a decade. This has resulted in leveraging the brand equity of Pulsar to the fullest. Now consumers will fail to understand the brand DNA. As a result Pulsar may loose its value and image from the minds of the consumer and go out of the consideration set.
But why is Bajaj doing this? One side the brand is extended downwards (Courtesy: Pulsar 135LS). On the other side, in the premium segment, its just another cosmetic change in the form of Naked P220. Because of the tough competition from Honda and Yamaha in the premium segment and the market leader Hero Honda in the executive and commuter segment, Bajaj had pushed the panic button.
Pulsar is the only successful brand in the last 9 years. The company could not reproduce the success again in almost a decade. This has resulted in leveraging the brand equity of Pulsar to the fullest. Now consumers will fail to understand the brand DNA. As a result Pulsar may loose its value and image from the minds of the consumer and go out of the consideration set.
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