Resurrection of the King

Many, like me, would love to read the news again and again. Some may postpone their decision to buy a bike after reading this. According to Business Standard Motoring, Yamaha had planned to reinvent the legendary RX 100 in a new 4 stroke avatar. So back are days of street racing and high performance rides.

Yamaha ruled the market with this superbike. When there was a strict ban on this bike for its high pollution, unlike others like Suzuki and Kawasaki, Yamaha decide to axe the brand. The successor, RX 135, though matched its performance levels, did not win the share of the consumers heart. And thus the downfall began for Yamaha. Recently after a complete turnaround with its new range of bikes, Yamaha has re-defined the premium segment again. Yamaha did what Bajaj did in the past with Pulsar. The R15s and FZs fed the hungry indian youths. But still in the entry segment of 100cc to 125cc, Yamaha did not make any attempt. If RX 100 in its 4 stroke version is able to meet the needs of this segment, then their target of 10% market share will be achieved in no time.