Heights of advertising - Carvetising

One obvious field with only your imagination as boundaries is advertising. One can create a concept, without worrying about the logic and practicality and still make huge success as advertising is all about turning heads. 

Now team associates  has come with such a crazy concept. 

Carvertising. 

Forget the jargon. Let me put it simple. Use brand new cars as bill boards. 

Still confused? See the picture below. 

                                      
            (From the Pic: A Dell employee would never book one)

As of now for my knowledge, they are in tie up with GM for their cars. Though I am not sure if the tie-up is for the entire range, small cars is for sure. It works like this.

Now, companies instead of hosting banner ads in huge bill boards at a high expense, can use this small new car which will go across the city as their mobile bill boards. In return the customers are paid a fixed sum of money (of course, there are terms and conditions) for a certain period. The only way the customers can get lured by this offer is because may be this sum will cover upto 75% of the EMI.

Otherwise, for a customers like Mercenary Frank Martin or even myself, who belives 'the way a man treats his car, is the way he treats himself ' this is going to be nonsense. 

Also in a typical Indian scenario, where a car is something that is still seen as a social status and a display of well being, I doubt how many would actually be happy to use their cars as mobile billboard for those few thousands.

Crazy Marketers.