Are you Ready....to WAIT !!!

Last week I was back on my test drive spree after quite some time....this time inspired by some more new comers and many more face lifts.

While I was observing some fellow customers, along with the typical questions like mileage, boot space and power.... the delivery time has started to take an important place. It is also becoming to be a key influencer in the purchase decision. 

Right from Ambys and 800s till the Swifts of 2005, the options available for our customer were limited. This meant that customers were ready to wait for what they want. But todays crowd int he market place has led to less differentiation or pretty much similar USPs ( pardon me brand heads). This has led to features like colour and standard equipment take a strong convincing factor along with the delivery period.

Partly, the success of Hyundai against Maruti and Ford against Volkswagen can be attributed to the delivery period. Along with other issues, the de-growing sales of Nano is also due to the non availability of the product in the initial days. 

So manufacturers, better pull your pants up and ramp up your production. 

Along with Time and Tide, Customers wait for none.