Are we ready for an all new experience ?

After the boom in the Indian small car segment, Indian two-wheeler industry is going to experience an all new change. But this time its on the other side. The premium segment. When Pulsar was introduced in 2001, it created a huge demand in the premium segment. This segment then attracted more players.

After almost a decade, this segment is under going a quiet revolution. Its the introduction of high performance powerful bikes. Kawasaki introduced the Ninja 250, Bajaj with KTM is introducing a new 250cc bike, Pulsar and Apache are coming up in 250cc outfit, Honda's 250cc is on the cards and Hero Honda is in the process of designing one.

But are the Indian consumers ready for this fun? Does the infrastructure support this? 

Though the companies are not banking on this segment for volumes, is the segment big enough to self-sustain? Still Pulsar 220 and Hero Honda Karizma are struggling for their targeted volumes. 

With big companies now entering this market, the positioning and pricing of the product will play a key role in their success.