Friday, January 14, 2011
Friday, January 7, 2011
Tata's New Venture
When we say, 'A brilliant piece of engineering', it necessarily need not be the fastest car in the world or the costliest car in the world. It can also be 'Intelligent engineering'.
When manufacturers actually fail in making a good sedan from the available hatchback (Courtesy: Swift Dzire) how many in the world can actually build a proper passenger vehicle out of a successful commercial vehicle?
Once again, Tata has done it. This time its the all new Tata Venture, launched first in Rajasthan. Originally developed from the successful ACE platform, it actually doesn't look like one barring the front grill and the headlights. With the only available and affordable MPV on Indian roads, Omni, Venture is sure to get big with its proven diesel engine developing 71PS and returning an ARAI approved mileage of 15.42 kmpl.
May be this is a Blue Ocean strategy from Tata, creating an all new segment - affordable diesel MPV, which was not available in India leaving the competition behind. Though Tata does this without an all to-gather new technology or platform, the way they integrate the available resources to creat an out of the box design is what proves to be intelligent engineering.
Available in flexi seating options, 5 colours, all necessary safety features, radical exteriors, this MPV is nothing short of a passenger car. Kudos to the R&D team.
In 11 years, the company has definitely got better in engineering and has mastered the art of understanding what India wants....I definitely see a bright light....
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